human-interest

Vocabulary Word

Definition

'Human-interest' refers to news or stories that focus on people or events that stimulate emotional reactions. These are often stories of perseverance, kindness, or exceptional incidents that aim to evoke sentiment in those who hear or read about them.

Examples in Different Contexts

In public relations, 'human-interest' content is used to create a connection with the audience, making organizations or causes more relatable. A PR manager might explain, 'Our campaign incorporates human-interest stories to foster a deeper emotional engagement with our brand.'

Practice Scenarios

Academics

Scenario:

Often, personal stories of triumph and resilience inspire us to make a change. I want you to consider this perspective for your next assignment.

Response:

Working on a human-interest research will help us understand the emotional aspect better. I will keep this in mind for my next assignment.

Marketing

Scenario:

It seems our marketing campaigns lack a certain human touch. Could we use more stories that our audience can relate to?

Response:

Implemented correctly, a human-interest angle could indeed enhance our marketing efforts.