Vocabulary Word
Scenario:
Our next advertising campaign should do more than just promote our product. Let's find a way to involve our customers actively.
Response:
Perhaps, we could launch a campaign encouraging our customers to share their personal stories as citizen-news tying with our brand.
Scenario:
After yesterday's product launch, reports from consumers are pouring in. We need to use these real-time perspectives to our advantage.
Response:
We should embrace the feedback and citizen-news from our product launch to make necessary adjustments.