global-presence

Vocabulary Word

Definition

'Global Presence' refers to how much a company, business, or brand is recognized worldwide. If a brand has a strong global presence, its products or services are known and sold in many different countries.

Examples in Different Contexts

In e-commerce, 'global presence' involves selling products or services to customers in multiple countries via online platforms. An e-commerce manager might explain, 'Achieving a global presence allows us to reach a wider audience and capitalize on international demand for our products.'

Practice Scenarios

Academics

Scenario:

Our scholars' innovative research has been gaining attention in the European academic circles. It might be beneficial to strengthen ties with those institutions.

Response:

Yes, collaborating with European academic institutions will indeed enhance our global presence. We should also encourage more exchange programs.

Business

Scenario:

The market response in Asia has been impressive. It indicates there's a lot of potential for our expansion there.

Response:

True. Expanding within Asia will definitely boost our global presence. Let's focus on developing a region-specific strategy.