farm-to-table

Vocabulary Word

Definition

'Farm-to-table' refers to a movement interested in serving locally sourced food, directly from the farm where it was grown or produced. This cuts out the middleman and aims to provide fresh food.

Examples in Different Contexts

For sustainable dining, 'farm-to-table' emphasizes reducing the carbon footprint by minimizing food transportation. A restaurant owner might explain, 'Adopting a farm-to-table model not only enhances food quality but also contributes to environmental conservation.'

Practice Scenarios

Business

Scenario:

Our customers prefer organic, local produce. They show a keen interest in supporting sustainable agricultural practices.

Response:

In that case, emphasizing on our farm-to-table business model in our branding would be effective.

Innovation

Scenario:

To bridge the gap between consumers and producers, we've introduced a new feature. It allows tracking the journey of the product from harvest to delivery.

Response:

This innovation surely strengthens the farm-to-table movement by providing product traceability to consumers.