fallback

Vocabulary Word

Definition
'Fallback' is an alternative plan or course of action if the original one fails. It is usually the next best option. Think of it like carrying an umbrella when it might rain as your fallback option.
Examples in Different Contexts
In emergency response situations, 'fallback' procedures or locations are designated in advance. A safety officer might direct, 'If the main exit is blocked, use the designated fallback route to evacuate safely.'
Practice Scenarios
Impact

Scenario:

As we mobilize for this campaign, let's keep in mind that the public's response can be unpredictable.

Response:

We have the fallback plan of increasing our ground presence if our digital campaign is less impactful than expected.

Business

Scenario:

Given the volatility of the market, we need to be prepared for all outcomes.

Response:

I agree, we should develop a strong fallback strategy to deal with any market downturns.

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