Vocabulary Word
Scenario:
As we mobilize for this campaign, let's keep in mind that the public's response can be unpredictable.
Response:
We have the fallback plan of increasing our ground presence if our digital campaign is less impactful than expected.
Scenario:
Given the volatility of the market, we need to be prepared for all outcomes.
Response:
I agree, we should develop a strong fallback strategy to deal with any market downturns.