diversion

Vocabulary Word

Definition

'Diversion' means a change or shift in direction or focus from what was originally planned. It's like when a road is closed and traffic is redirected to a different route.

Examples in Different Contexts

In crisis management, creating a 'diversion' can help manage public perception. A PR specialist might suggest, 'We need a positive diversion to shift focus from the negative press.'

Practice Scenarios

Creative

Scenario:

Our magazine's next issue could benefit from some fresh visual perspectives. Anything different comes to mind?

Response:

A diversion from our usual photorealistic style to some abstract photography might be interesting.

Business

Scenario:

Given the overwhelming success of our recent launch, we may need to rethink our resource allocation.

Response:

I agree. A diversion of resources to the successful product might optimize our profits.