face-up-to

Vocabulary Word

Definition

When you 'face up to' a problem or situation, you accept it and confront it directly. It’s about acknowledging something, even if it's uncomfortable or difficult to handle.

Examples in Different Contexts

In creative fields, 'face up to' can relate to overcoming artistic blocks. An artist might comment, 'I have to face up to my creative challenges to progress.'

Practice Scenarios

Business

Scenario:

The sales margins are dwindling, hence we might need to reconsider our marketing strategies.

Response:

Agreed! We should face up to the fact that our current marketing tactics aren't effective.

Tech

Scenario:

The user feedback for the new update is quite adverse. We need a comprehensive solution to rectify these issues.

Response:

Our customers' trust in our product is at stake. It's time to face up to these bugs and fix them.