evoke

Vocabulary Word

Definition

'Evoke' is a verb that means to bring forth or recall to mind a feeling, memory, or image. A way to understand this is to think of something that stirs you, like a song that evokes a certain emotion

Examples in Different Contexts

User Interface designers aim to 'evoke' intuitive reactions from users, ensuring that software is user-friendly and accessible.

Practice Scenarios

Creative

Scenario:

The story is moving but lacks a powerful visual. We require a more artistic input.

Response:

We could include a symbolic element that evokes a connection with the storyline.

Business

Scenario:

Our brand image isn't connecting with our target audience. We need to reassess our marketing strategy.

Response:

Should we consider changing our logo? It could evoke a more positive association with our brand.