consumer-awareness

Vocabulary Word

Definition

'Consumer-awareness' is about being informed and understanding the purchases we make. It involves knowing our rights and responsibilities as buyers and making smart shopping decisions.

Examples in Different Contexts

In marketing, 'consumer awareness' refers to how familiar potential customers are with a product or brand. A marketing manager might say, 'Increasing consumer awareness through targeted advertising campaigns can significantly boost our product's market presence.'

Practice Scenarios

Marketing

Scenario:

Our competitors have recently intensified their marketing efforts. To hold our ground, we need to counteract strategically.

Response:

To counter their marketing, should we invest more in boosting our consumer awareness efforts?

Business

Scenario:

Our consumer base is shifting towards more sustainable options. It's essential to respond to their preference.

Response:

Considering the trending consumer awareness towards eco-products, should we consider introducing a green line in our product range?