disruptive-innovation

Vocabulary Word

Definition

'Disruptive innovation' is a type of innovation that changes a whole market. This could occur by introducing a new way of doing something, or making a good or service more accessible or affordable for a larger group.

Examples in Different Contexts

The introduction of the smartphone was a 'disruptive-innovation' in mobile technology, rendering many older cell phones obsolete.

Practice Scenarios

Tech

Scenario:

The tech sector is rapidly evolving. If we don't come up with something groundbreaking soon, we might risk falling behind.

Response:

Yes, the objective should be to create a disruptive innovation that could change the tech landscape.

Design

Scenario:

Our design process needs a shake up. Let's consider strategies that could inherently alter our design guidelines.

Response:

Creating disruptive innovation within our design process could indeed redefine our approach.