digital-marketing

Vocabulary Word

Definition

'Digital marketing' is a modern form of marketing that takes place online or using digital technology. It includes various techniques like content marketing, search engine optimization, and social media marketing used to promote products or services.

Examples in Different Contexts

In the business world, digital marketing helps companies promote their products or services through online ads, social media posts, and targeted email campaigns.

Practice Scenarios

Academics

Scenario:

We're looking to study the relationship between online behavioral patterns and effective marketing strategies. We need some fresh insights.

Response:

I can contribute a chapter to our research, focusing on how trends in digital marketing influence consumers' decisions.

Business

Scenario:

Due to the growing trend of online shopping, it's essential we leverage the opportunities presented by online platforms.

Response:

A larger portion of our budget should definitely go to digital marketing. This will help us connect more effectively with our potential customers online.