debunk

Vocabulary Word

Definition

Debunk is a term used when you prove something is untrue or incorrect. It's about taking a closer look at a claim or idea and showing that it's not accurate.

Examples in Different Contexts

In marketing, 'debunking' competitors' claims can be a strategy. A CEO might say, 'Our research team managed to debunk our rival's efficiency claims, giving us an edge.'

Practice Scenarios

Tech

Scenario:

The general notion seems to be that open source software isn't secure. We need to shift the narrative around this.

Response:

I agree. I think a series of webinars could help debunk the myth that open source is less secure.

Marketing

Scenario:

There's a common belief that sales is just about smooth talking, but effective selling involves much more.

Response:

It's so true. Let's debunk the myth about sales being all about talk and put emphasis on strategic thinking.