debunk

Vocabulary Word

Definition

Debunk is a term used when you prove something is untrue or incorrect. It's about taking a closer look at a claim or idea and showing that it's not accurate.

Examples in Different Contexts

In marketing, 'debunking' competitors' claims can be a strategy. A CEO might say, 'Our research team managed to debunk our rival's efficiency claims, giving us an edge.'

Practice Scenarios

Business

Scenario:

There's often confusion around active and passive investment strategies. We should clear the air about which one's potentially more profitable.

Response:

Exactly, there are a lot of variables. It's my mission to debunk the belief that passive investment is always a safer bet.

Tech

Scenario:

The general notion seems to be that open source software isn't secure. We need to shift the narrative around this.

Response:

I agree. I think a series of webinars could help debunk the myth that open source is less secure.