cruelty-free

Vocabulary Word

Definition

The term 'cruelty-free' is used to describe products that have not been tested on animals and did not harm any animals in their production process. Like wearing a makeup that no rabbits had to wear first.

Examples in Different Contexts

In fashion, 'cruelty-free' refers to clothing or accessories made without harming animals. A fashion designer could declare, 'We use only cruelty-free materials in our collections to ensure no animals are harmed.'

Practice Scenarios

Business

Scenario:

Consumer behavior is shifting towards more ethical options. It's essential we cater to this change.

Response:

We should then aim to source cruelty-free materials for our products and promote this in our marketing.

Creative

Scenario:

This brand's philosophy is about creating beauty products that align with our ethical approach towards environment and animal rights.

Response:

I agree. Let's develop a cruelty-free makeup line and ensure the supply chain holds up to this commitment.