counter

Vocabulary Word

Definition

'Counter' is all about answering back, but not just any answer. It's like a comeback that goes against or challenges what has been said or done before.

Examples in Different Contexts

In retail, the 'counter' is vital for showcasing products and assisting customers. A store manager might instruct, 'Arrange the new arrivals prominently on the front counter.'

Practice Scenarios

Creative

Scenario:

Your proposal for the book cover is bright and bold, but I feel we need to consider the somber mood of the story itself.

Response:

I see your point. To counter that, how about using a dark color palette, yet keep the bold typographic elements?

Business

Scenario:

Our competition has aggressively slashed their prices. I think we need to fight fire with fire.

Response:

You're right, to counter the competition's strategy, we could provide better service and customer engagement instead of cutting our prices.