counter

Vocabulary Word

Definition
'Counter' is all about answering back, but not just any answer. It's like a comeback that goes against or challenges what has been said or done before.
Examples in Different Contexts
In debate or theater, to 'counter' means to oppose a viewpoint or character. A playwright might write, 'In this scene, the protagonist counters the antagonist's argument with passion.'
Practice Scenarios
Business

Scenario:

Our competition has aggressively slashed their prices. I think we need to fight fire with fire.

Response:

You're right, to counter the competition's strategy, we could provide better service and customer engagement instead of cutting our prices.

Creative

Scenario:

Your proposal for the book cover is bright and bold, but I feel we need to consider the somber mood of the story itself.

Response:

I see your point. To counter that, how about using a dark color palette, yet keep the bold typographic elements?

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