mask

Vocabulary Word

Definition

A 'mask' is a covering for your face or part of your face. It can also mean to hide or cover something up, so it's not easy to see or understand.

Examples in Different Contexts

In marketing, companies might 'mask' product flaws with smart advertising. A marketing consultant might advise, 'While we address these product issues, let's mask them with our campaign's positive aspects.'

Practice Scenarios

Tech

Scenario:

We've received several complaints about privacy issues after the recent data breach. We need to reinforce our data protection measures.

Response:

Perfect. We should strengthen our encryption algorithms and mask user's data more effectively.

Business

Scenario:

There's a noticeable disparity in the financial reports. Are we missing anything in these figures?

Response:

Indeed, it seems like there's a use of sophisticated strategies to mask the actual fiscal performance.