conversion

Vocabulary Word

Definition

'Conversion' describes changing something from its original form or function into a different form or function. It’s not a small adjustment, but a major makeover.

Examples in Different Contexts

In design, 'conversion' could involve repurposing content for various platforms. A graphic designer might suggest, 'We can oversee the conversion of the print ad into a digital banner.'

Practice Scenarios

Creative

Scenario:

The client has provided us with sketches of the logo's concept. The challenge lies in translating that sketch into a polished graphic.

Response:

I agree! Let's start on the conversion of this hand-drawn sketch into a digital design.

Business

Scenario:

Our website visits are high, but we're not seeing enough purchases. We need to look into our customer journey and identify potential tweaking areas.

Response:

Maybe we can improve our conversion rate with a streamlined checkout process.