contrary

Vocabulary Word

Definition
The term 'contrary' implies something that's opposite to what is stated or believed. It's used when you want to stress on the difference, kind of like an unexpected reversal.
Examples in Different Contexts
In the nonprofit sector, adopting 'contrary' strategies might involve challenging conventional charity models to achieve more effective and sustainable impact.
Practice Scenarios
Tech

Scenario:

Switching to a newer technology stack is always a challenging transition.

Response:

Contrary to what we might expect, the transition to the new technology stack has been relatively smooth.

Business

Scenario:

Our strategy of investing heavily in advertising seems to be paying off.

Response:

Contrary to the broad belief, investing in advertisements has not increased our sales. Instead, customer service improvements yielded better outcomes.

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