conceptual-art

Vocabulary Word

Definition

'Conceptual-art' is a genre of art where the idea, or concept, is more important than the physical artwork. In other words, it's the thoughts and meaning behind an artwork that matter most, not how it looks.

Examples in Different Contexts

In art theory, 'conceptual art' emphasizes the idea or concept behind the work rather than its aesthetic or material qualities. An art historian might discuss, 'Conceptual art challenges traditional notions of art by making the concept itself the medium.'

Practice Scenarios

Business

Scenario:

For our next campaign, we need something that both catches the eye and ignites thought.

Response:

Agreed, perhaps a conceptual-art approach could be exactly what we need to create that impact.

Creative

Scenario:

I've noticed a marked shift in our gallery towards more thought-provoking pieces lately.

Response:

Yes, conceptual-art has become a more effective way to engage our audience on a deeper level.