communication-strategy

Vocabulary Word

Definition

Communication-strategy is a structured plan that guides how we share information. It includes understanding your audience, crafting your message, choosing communication methods, and measuring how well the message was received to adjust the strategy.

Examples in Different Contexts

In digital marketing, a 'communication strategy' involves selecting the right digital channels and content types to engage the target audience effectively. A digital marketing strategist might say, 'Our communication strategy focuses on personalized email campaigns and targeted social media ads to increase engagement.'

Practice Scenarios

Public-Policy

Scenario:

Creating awareness about the new policy changes is vital. It's necessary we explore multiple dissemination pathways to ensure wide reach.

Response:

Our communication-strategy should include a mix of traditional media channels and digital platforms to disseminate the new policy changes for broader public awareness.

Business

Scenario:

We have an exciting product launch coming up. Insightful discussions on channels and approaches would help us connect more effectively with our potential customers.

Response:

Understanding our target audience and key messages, I believe a robust communication-strategy involving social media promotions, influencers endorsements, and media outreach can enhance our product launch.