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Analytics  
Level
Associate
Think of 'analytics' as the science of number puzzles. It involves studying data to discover meaningful patterns and insightsdeep understanding, in order to make informed decisions or predictionswhat might happen in the future.
Context
Business
In the business world, analytics helps managers make well-informed decisions. For instance, a sales manager might say, 'Based on our analytics, we should focus more on our young adult demographicspecific part of a population.'

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