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Aesthetic  
Level
Associate
The term 'aesthetic' refers to the appreciationrecognition or understanding of beauty. It involves what is visually pleasing or attractive. It can also apply to feelings, taste, or even a style that becomes a themecentral subject. Your home decor may have an aesthetic appeal that attracts visitors!
Context
Business
In brandingmarketing strategy to create a brand image, a company’s aesthetic is its visual style or appeal that makes it recognizable. A brand manager could say: 'Our brand's aesthetic is modern and youthful, attracting a younger demographicspecific group of people.'

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