acquisition-synergy

Vocabulary Word

Definition

'Acquisition-synergy' means more overall success or value derived from a business that was bought by another company. This synergy is achieved when the result of the acquisition is greater than the sum of each company individually.

Examples in Different Contexts

Within corporate strategy, 'acquisition synergy' is a key consideration, looking at how the combined strengths of two companies can create value greater than the sum of their parts. A strategic planner might say, 'Our analysis focuses on identifying acquisition synergy in terms of technology integration and cross-selling potential.'

Practice Scenarios

Creative

Scenario:

With their strong brand-identity consulting team, we can offer comprehensive solutions to our clients.

Response:

The acquisition synergy here is definitely going to influence how we cater to our clients in the future.

Marketing

Scenario:

Their robust online following can be leveraged for our marketing campaigns after successful integration.

Response:

Sounds like the acquisition synergy will pay dividends from increased marketing reach!