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Urgent Important Matrix

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Urgent Important Matrix

Product Launch Week: What to Do vs What to Skip

A founder's tactical priority matrix for the 5 days before ProductHunt launch - focusing on critical path and eliminating perfectionism.

✅ ✅DO FIRST
Urgent + Important
  • →Fix signup bug (users can't register)
  • →Write ProductHunt tagline (due Wed)
  • →Record 30-sec demo video
  • →Set up payment gateway test mode
❌ ✅SCHEDULE
Not Urgent + Important
  • →Write blog post about journey (post after launch)
  • →Plan email sequence for signups
  • →Set up analytics dashboard
  • →Document API for partners
✅ ❌DELEGATE
Urgent + Not Important
  • →Get logo in 5 more sizes (Fiverr)
  • →Social media graphics (designer friend)
  • →Proofread landing page (anyone)
❌ ❌ELIMINATE
Not Urgent + Not Important
  • →Add dark mode (nice-to-have)
  • →Redesign pricing page again
  • →Research competitor's new feature
  • →Perfect the About Us page copy
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Urgent Important Matrix

14 Days to Seed Round Pitch: Priority Matrix

A bootstrapped founder's tactical prep plan - focusing on traction proof and pitch clarity while avoiding over-preparation traps.

✅ ✅DO FIRST
Urgent + Important
  • →Prepare 10-slide deck (problem-solution-traction)
  • →Get last 3 months' MRR data ready
  • →Record 2-min product demo video
  • →List 10 paying customers with testimonials
  • →Practice pitch 5 times (record yourself)
❌ ✅SCHEDULE
Not Urgent + Important
  • →Research investor's portfolio companies
  • →Prepare financial projections (if asked)
  • →Connect with their portfolio founders
  • →Draft follow-up email template
✅ ❌DELEGATE
Urgent + Not Important
  • →Design deck (use Canva template)
  • →Proofread one-pager (co-founder/friend)
  • →Export analytics screenshots (VA/intern)
❌ ❌ELIMINATE
Not Urgent + Not Important
  • →Build elaborate financial model (they won't ask)
  • →Create 30-slide detailed deck (too long)
  • →Redesign product for the demo (ship later)
  • →Write 10-page executive summary (won't read)
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Your Eisenhower Matrix

See your tasks categorized by urgency and importance to help you prioritize.

Eisenhower Matrix

Urgent → | Important ↑

🔥 DO FIRST
Urgent + Important
📅 SCHEDULE
Not Urgent + Important
  • • Focus on physics for NEET prep
👥 DELEGATE
Urgent + Not Important
🗑️ ELIMINATE
Not Urgent + Not Important
  • • Vacation to Manali