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First Principles

How these Startups Rebuilt Industries from Scratch

Break down complex business models to fundamental truths. See how Stripe, Notion, Figma, and others questioned assumptions and rebuilt solutions from the ground up. Learn to think like an innovator.

First Principles Thinking

What it is: Breaking down complex problems into basic truths, then rebuilding from scratch.

The process:

  1. Identify the fundamental need
  2. Question every assumption
  3. Rebuild without constraints

Why startups use it: Assumptions = how things are done. First principles = how things COULD be done.

Let's see how 15 startups did this...

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