As a UI designer at VoxWeb, I had a fortifying experience collaborating with the UX team on a project to significantly improve the UX of our e-commerce client's platform.
Identifying that users were abandoning carts midway through purchases, our goal was to streamline the purchase process, and thereby reduce cart abandonment rates. While I was trusted with optimizing the UI for simpler navigation, the UX team concentrated on understanding consumer behavior through qualitative and quantitative data analysis.
Our collaborative effort resulted in a simplified, visually appealing interface coupled with a smoother buyer's journey. Post-launch, within a month, we saw a 30% reduction in cart abandonment rates, demonstrating the impact of our collective work.