As a Marketing Associate at Imaginary Co., I was directly involved in a marketing campaign for a new high-tech product launch. The primary objective of the campaign was brand awareness and product adoption.
To track campaign success, we started by defining key metrics like conversion rate, impressions, and customer acquisition cost. We also used Google Analytics to monitor traffic and HubSpot for email marketing statistics. We even leveraged social media analytics to track our reach and engagement on those platforms.
The campaign resulted in a 20% increase in product adoption in the targeted demographic and a significant boost in brand recall. The learnings from the campaign helped us to re-strategize our approach for future initiatives, particularly in focusing on platforms that gave us the highest engagement.