In my current role as a Content Strategist at XYZ agency, my work revolves significantly around using various Content Management Systems. Primarily, I use WordPress and Drupal to manage and update our clients’ websites. I have mastered the skill to create, edit, and publish unique content, leveraging the SEO settings of these platforms to optimize our clients' sites for increased online exposure.
Additionally, I have experience using popular content marketing tools like HubSpot and MailChimp. With HubSpot, I track various content performance metrics, enabling me to tweak and modify our content strategies for optimal engagement and conversions. On MailChimp, I manage and streamline our email campaign efforts, utilizing its in-built analytics to monitor open rates, click rates, and overall campaign performance.
In one significant project, I was involved in restructuring the content for a client's website which was falling behind in search rankings. Through the strategic use of Drupal’s SEO tools and content marketing strategies implemented via HubSpot, we saw a 30% increase in organic traffic over a 3-month period.