As a digital designer at CreativeX Agency, I have been heavily involved in projects requiring a strong command of photo editing softwares. My tool kit predominantly consists of Adobe Photoshop, Lightroom, and Illustrator.
One standout project was a major advertising campaign for a clothing brand. High-quality visuals were instrumental in this campaign, and I was responsible for the overall visual editing and refinement. Using Photoshop, I worked on color correction, image composition, and retouching, ensuring the images were suitably engaging for our target audience.
The campaign was very successful, significantly boosting the client's social media engagement and brand recognition. Prominently, there was a 20% increase in the traffic on the brand's website, validating our emphasis on visual appeal and quality. This experience underscored the importance of efficient photo editing in achieving marketing objectives.