As a content developer at CreativeZone, mobile content production is a significant part of my role. I've worked across several content creation tools including Adobe Spark Post, Enlight Videoleap, and Over among others, to deliver top-notch content for our clients.
One standout project was creating a series of promotional videos for a fashion retailer looking to expand its social media presence. For this project, I used Enlight Videoleap for editing the footage on my smartphone and Over for adding text overlays and branding elements, which were key to engaging the target audience.
The client loved the final product and as a result, their customer engagement on social media increased by 45% over the next quarter. Over time, I’ve learnt that mastery of mobile content production tools can have a direct, positive impact on a client's brand.