In my role as an Associate Content Strategist at Digitron Media, I was responsible for creating content for a holistic campaign for our client, Green Energy Solutions. The campaign required content creation for print, digital, and multimedia platforms.
For print, I was involved in crafting engaging brochures and ad content that succinctly communicated the benefits of green energy. I made use of Adobe Suite for designing the print content. On the digital front, I composed SEO-rich blog posts and email newsletters, using WordPress and MailChimp to manage and dispatch content. For multimedia, I scripted videos and infographics that highlighted the urgent need for sustainable power sources.
The culmination of this campaign saw a substantial increase in the client's web traffic and print brochure pickup, which led to a 15% increase in overall audience engagement. Additionally, the video content significantly boosted their online reach, gaining thousands of views on YouTube. My work, therefore, contributed significantly to the success of the campaign across all platforms.