Having graduated from the University of Glasgow with a degree in Marketing, I found that my coursework has been instrumental in preparing me for my work as a marketing associate. Perhaps the most directly relevant class was my Advanced Digital Marketing course, which covered various subjects including SEO, PPC, and analytics. During this course, I developed a sample marketing campaign as a group project, which we then pitched to local businesses.
This was not just a theoretical exercise but a real-world application of everything we had been learning. The project was selected by a local business, and they experienced a 20% increase in their online visibility as a result. This tangible success significantly boosted my confidence and underlined that the marketing concepts and techniques learned at university are directly applicable in a professional setting.