During my tenure as an Assistant Branch Manager at Royal Bank, I played an instrumental role in devising and implementing sales growth strategies. One of my main projects was spearheading an aggressive product bundling campaign to promote our newly launched service packages.
This campaign involved cross-selling existing financial products bundled with our new offerings, delivering additional value and incentives to our customers. We supported our campaign with an intensive training program for the sales team and used Salesforce to monitor our campaign's progress.
Our campaign was successful, boosting our branch's sales revenue by an impressive 15% within six months. This experience demonstrated the power of well-planned and executed sales campaigns, and it gave me invaluable hands-on experience in driving sales growth and managing a branch's performance.