As a motion graphics designer at AnimBurst Studios, I've often had to find a balance between creativity and brand consistency in my work. During a project for a worldwide sporting goods company, I was tasked with creating an animated intro for their online content. The challenge was to express the dynamism of sports while strictly adhering to the company's branding guidelines.
I spent time understanding the brand's ethos and visual language - their bold colors, distinct typography, and theme of empowerment. Using this as my base, I created an animation sequence which depicted various sports equipment springing to life with fluid motion, but all within the defined color palette and design aesthetic.
Upon launching, the animation was much appreciated within the organization and received positive feedback from the target audience. The brand team praised the sequence for its vibrancy and uniqueness while maintaining the brand identity. This project exemplified how creativity can thrive within set guidelines.