In my current position as a Marketing Associate at Eco Brands, a significant part of my role is contributing to our advertising campaigns. One of my unique contributions was during our annual Earth Day event. We were developing a campaign to promote the event, aimed at expanding our reach and boosting participation.
I suggested leveraging the power of social media influencers and devised an Influencer Outreach Program. We engaged influencers who are vocal about climate change and sustainable practices to tap into their audience and catalyze our campaign.
This strategy resulted in a 30% increase in our event's attendance, and we saw a 15% boost in our brand's social media following. Plus, engaging influencers paved the way for further collaborations, maximizing our future advertising efforts. This experience underscored the significance of aligning advertising strategy with evolving marketing platforms and audience preferences, refining my skills at navigating the digital marketing landscape.