As a Sales Associate at AdCraft, much of my work revolves around selling advertising space across various platforms to our clients. Working alongside our marketing team, we built comprehensive media plans to maximize effectiveness for each client's budget.
A significant experience was an ad sales campaign for a local fashion retailer, where we had a mix of online and offline media. Leveraging tools like Google Analytics and SEMRush, we identified key demographics and trends and allocated ad space accordingly across online platforms. On offline platforms, we focused on outdoor billboards in high-traffic areas and pages in popular local magazines based on our target audience's preferences.
Through this strategic allocation, we succeeded in selling out all advertising spaces, experiencing a 15% boost in sales. The campaign subsequently led to a 20% increase in store visits for our client.