Email: To Share Helpful Resource
Sharing valuable resources with clients, colleagues, or prospects is a thoughtful way to add value to your relationships and demonstrate your commitment to their success. This email template is designed for professionals who have identified a resource—such as an article, tool, or guide—that could benefit others in their network. It’s an excellent way to stay in touch and reinforce your role as a supportive partner in their endeavors.
When to Use This Email
- When you come across a resource relevant to a client’s or colleague’s current project or interests.
- After a discussion where a need or challenge was identified that the resource addresses.
- To provide ongoing value to prospects during the nurturing phase of a sales process.
Why We Need This Email
- To proactively support and provide value to your network.
- To reinforce your expertise and thoughtfulness.
- To keep the communication lines open and engage in a meaningful way.
- To subtly remind them of your presence and willingness to help.
How to Write a Good Email to Share a Helpful Resource
- Subject Line: Make it enticing and relevant, e.g., “Thought You Might Find This Interesting” or “A Resource for Your [Specific Need].”
- Greeting: Address the recipient by name to personalize your message.
- Introduction: Mention why you’re reaching out and how you came across the resource.
- Share the Resource: Provide a brief description of the resource and why you think it’s beneficial. Include a link or attachment as appropriate.
- Encourage Action: Suggest a specific action, like reading a particular section or implementing a tip from the resource.
- Open for Discussion: Offer to discuss the resource or its application further if they’re interested.
- Sign-Off: End with a friendly closing, looking forward to their thoughts or any feedback.
- Signature: Include your name, position, and contact information.
By following this template, you demonstrate not only your expertise and resourcefulness but also your genuine interest in contributing to the success and well-being of those in your network.