write-off

Vocabulary Word

Definition

The term 'write-off' refers to reducing the value of an asset to zero often because it is deemed unprofitable or non-recoverable. Also, it may mean to disregard or dismiss someone or something as insignificant.

Examples in Different Contexts

In the film industry, if a movie performs poorly at the box office and doesn’t recover its production costs, the studio might have to 'write-off' the losses.

Practice Scenarios

Impact

Scenario:

Our social initiative isn't getting enough traction in this community. Should we reconsider our strategies?

Response:

There's still a chance for success, but if we fail to get traction, we'll need to write-off the initiative and improve our strategies.

Creative

Scenario:

This campaign isn't reaching the audience in the way we expected. It's important we re-examine our choices.

Response:

When do we consider writing off a campaign, and how do we decide what to focus on next?