wholesale

Vocabulary Word

Definition

'Wholesale' often refers to the sale of goods in large quantities, usually for resale by a retailer. For example, if a bookshop owner buys a large number of books from a publisher, this is a 'wholesale' purchase.

Examples in Different Contexts

In sustainable agriculture, wholesale buying is strategic. An environmental consultant might advise, 'Buying seeds wholesale is cost-effective and supports local farmers.'

Practice Scenarios

Marketing

Scenario:

We're planning a big marketing push and need a lot of promotional materials. How can we optimize our budget?

Response:

If we purchase our promotional materials in wholesale quantities, we should be able to save quite a bit of money.

Business

Scenario:

The cost of production is high, mainly due to our high raw material costs. We may need to reconsider our procurement methods.

Response:

A potential solution is to buy our raw materials wholesale. This could cut our costs significantly.