visual-hierarchy

Vocabulary Word

Definition

Visual hierarchy refers to the arrangement or presentation of components in a design to show importance. Larger, bold elements are generally perceived as more important.

Examples in Different Contexts

In UI/UX design, 'visual hierarchy' guides the user's attention to important elements first. A UX designer might say, 'Establishing a clear visual hierarchy helps users navigate our app more intuitively, improving overall user satisfaction.'

Practice Scenarios

Branding

Scenario:

Our brand needs to make a more significant impact on potential clients. We need to make our mission statement more prominent.

Response:

Good point. Utilizing visual hierarchy would certainly help to elevate our mission statement.

Marketing

Scenario:

The latest billboard design seems off. Consumers should be drawn to our offer before seeing the fine print.

Response:

Yes, adjusting the visual hierarchy in our billboard design can help draw attention to our offer first.