visual-hierarchy

Vocabulary Word

Definition

Visual hierarchy refers to the arrangement or presentation of components in a design to show importance. Larger, bold elements are generally perceived as more important.

Examples in Different Contexts

In advertising, 'visual hierarchy' determines the sequence in which visual and textual elements are perceived. An advertising executive might discuss, 'Crafting an effective visual hierarchy in our ads ensures that the key message is immediately evident to our audience.'

Practice Scenarios

Design

Scenario:

Our new flyer seems too cluttered. We need to guide the viewer's eyes to the critical parts.

Response:

Perhaps employing a better visual hierarchy would make our flyer more engaging and easier to digest.

UI-UX

Scenario:

Users are complaining about difficulty finding key features in our app. We might need to reassess our design priorities.

Response:

I agree. We could use visual hierarchy to make important features starkly stand out in our app.