Vocabulary Word
Scenario:
We need to understand what our audience is saying about us on social media. Is there a systematic method for extracting insights from such large volumes of data?
Response:
I recommend using text mining as it is capable of extracting meaningful insights from large volumes of social media posts.
Scenario:
Our new campaign is live and there's a lot of chatter about it on social platforms. Do we have a way to gauge what the public thinks about it accurately and quickly?
Response:
Yes, we can use text mining to analyse social media comments quickly and gauge public sentiment about our campaign.