text-mining

Vocabulary Word

Definition

Think of 'text mining' as a way of sifting through a massive amount of written stuff to find specific information. It's a technique used in computer science to draw useful insights from texts.

Examples in Different Contexts

In data analysis, 'text mining' refers to the process of extracting useful information and insights from text data. A data scientist might explain, 'Through text mining, we can analyze customer reviews to identify common themes and sentiments, helping us improve our products and services.'

Practice Scenarios

Marketing

Scenario:

Our new campaign is live and there's a lot of chatter about it on social platforms. Do we have a way to gauge what the public thinks about it accurately and quickly?

Response:

Yes, we can use text mining to analyse social media comments quickly and gauge public sentiment about our campaign.

Academics

Scenario:

We've got thousands of recent research articles to review for our study project. How can we make the analysis more efficient without missing important information?

Response:

Let's use text mining techniques to automatically review these papers and identify key themes. That should speed up the process significantly.