tarnish

Vocabulary Word

Definition

'Tarnish' refers to two things. One is when metal loses brightness because of air or moisture. It also means spoiling the look, quality, or reputation of something usually well-regarded.

Examples in Different Contexts

In public relations, managing 'tarnish' to a company's image is crucial. A PR consultant might say, 'Addressing the controversy promptly can prevent further tarnish to our brand reputation and maintain public trust.'

Practice Scenarios

Business

Scenario:

Our sales dropped due to recent negative press about our customer service. We truly need to turn this around.

Response:

You're right, we need to take actions to restore and repair the tarnished reputation.

Creative

Scenario:

This bronze piece has so much character and patina. I think it adds to the charm, don't you?

Response:

Yes, indeed! The tarnish does add a unique character to the bronze piece, providing a sense of history and time.