Vocabulary Word
Scenario:
The new campaign needs to connect emotionally with our audience. They should be able to see their own journey reflected in it.
Response:
Then a story-driven campaign, which explores the life cycle of our product, might resonate with our audience.
Scenario:
We don't just design products. We're creating meaningful experiences that make a difference to our users' lives.
Response:
To deliver such experiences, let's adopt a story-driven approach, that narrates the transformation a user experiences with our product.