store-layout

Vocabulary Word

Definition

'Store-layout' is how products, furniture, and signs are arranged in a store. It takes into consideration the placement of items and their visibility to guide customer experience and to make shopping smooth and efficient.

Examples in Different Contexts

In brand identity, store layout plays a crucial role in reflecting the brand’s values and aesthetic. A brand strategist might state, 'Our store layout is carefully curated to embody our brand ethos, with every element from lighting to shelving designed to reinforce our brand identity to shoppers.'

Practice Scenarios

Marketing

Scenario:

We've got some high-value products that aren't getting enough customer attention. Let's consider rearranging their placements in our physical and digital spaces.

Response:

Right. Let's redesign our store-layout, so we create focus points that highlight these items while keeping the shopping experience seamless.

Retail

Scenario:

Our sales numbers indicate that customers aren't interacting with our impulse buy racks. Let's think about how we can make these more appealing and accessible.

Response:

Perhaps, tweaking the store-layout to place impulse buys at strategic points might solve this. Closer to the checkout lines or at the start of the aisles, maybe?