steer

Vocabulary Word

Definition

When you 'steer,' where you're guiding something, be it a vehicle, a conversation, or a project to a desired direction or outcome. It's about controlling the course or direction of something.

Examples in Different Contexts

In environmental campaigns, leaders steer public opinion to promote conservation. An environmentalist might assert, 'We're aiming to steer the conversation towards the urgent need for reforestation.'

Practice Scenarios

Impact

Scenario:

We've witnessed an alarming rate of deforestation. Maybe we need to consider a stronger advocacy strategy.

Response:

Agreed. We need to steer our campaign in a way that resonates more with the public.

Business

Scenario:

The market trends are shifting rapidly. If we need to maintain our competitive edge, we may have to revise our strategic direction.

Response:

You're right. We need to steer our business strategy in line with the evolving market trends.