stakeholder-mapping

Vocabulary Word

Definition

'Stakeholder-mapping' is a process where you identify and understand the people or organizations that have an interest in your project or company. It helps you decide how to communicate with them and manage their expectations.

Examples in Different Contexts

In change management, stakeholder mapping is used to identify and categorize stakeholders according to their influence and interest in the change process. A change manager might say, 'Stakeholder mapping helps us tailor our communication and engagement strategies to effectively manage change resistance.'

Practice Scenarios

Marketing

Scenario:

Our latest campaign didn't gain the traction we expected. We need to find new ways to expand our reach and create more persuasive messaging.

Response:

Using stakeholder mapping, we can identify influential people to partner with for our next marketing campaign to enhance reach and visibility.

Business

Scenario:

We're launching a new product line soon. It's essential that we engage and inform the right people to ensure a successful rollout.

Response:

Absolutely! That's why stakeholder mapping is important. By identifying who the key stakeholders are, we can ensure they are well informed and actively involved.