slur

Vocabulary Word

Definition

'Slur' is a term that is quite negative. It's a remark or an accusation that insults someone, usually based on their personal attributes such as race, gender, or religion. It often indicates prejudice and is generally considered quite inappropriate.

Examples in Different Contexts

In professional settings, a 'slur' can refer to a derogatory remark damaging to a person's or a company’s reputation. A PR manager might advise, 'We must address the slur immediately to mitigate potential harm to our brand’s image.'

Practice Scenarios

Branding

Scenario:

The recent social media comments on our new campaign are fairly concerning. How should we tackle this issue?

Response:

I suggest we release a statement addressing these remarks and ensuring they were not intended as slurs. Public trust in our brand remains our priority.

Scenario:

It's brought to my notice that some issues have surfaced in our team dynamics. We should consider updating our conduct policy.

Response:

Agreed. The policy should clearly mention the repercussions for the usage of slurs or offensive remarks.