site-structure

Vocabulary Word

Definition

'Site-structure' is the way a website is set up. It includes details like how website pages are linked to one another, which pages are the most important, and how information flows on the site.

Examples in Different Contexts

For digital marketing, a coherent site structure enhances the visibility and user experience of a website. A digital marketer might explain, 'We're optimizing our site structure to make our content more discoverable and engaging for visitors.'

Practice Scenarios

Marketing

Scenario:

Our website's current SEO rank isn't satisfactory. We should look into ways to improve it.

Response:

Enhancing our site structure could potentially improve our SEO rank by making our website more search engine friendly.

Business

Scenario:

The shopping cart abandonment rate on our e-commerce platform is quite high. We need to find a solution quickly.

Response:

Perhaps improving our site structure to simplify the checkout process could decrease the shopping cart abandonment rate.