shift

Vocabulary Word

Definition

'Shift' means to change place, direction, or position. It's not simply moving, but involves a change - like switching lanes in traffic, or changing your opinion on a topic.

Examples in Different Contexts

In design, a 'shift' often means a change in trends or styles. A fashion editor might declare, 'There's a notable shift towards sustainable materials in this year's collections.'

Practice Scenarios

Impact

Scenario:

The recent natural disasters have created a surge of interest in environmental causes. Our organization can capitalize on this heightened awareness.

Response:

That's true. It's a critical time to shift our fundraising efforts to support environmental initiatives.

Business

Scenario:

The competition launched a new product and that seems to be attracting a lot of our customers. We need a plan to deal with this situation.

Response:

I agree,perhaps, we should shift our marketing strategies to counter the competition.