scale

Vocabulary Word

Definition

The word 'scale' usually talks about size or measurement. But in business, it can mean growth, or when a company increases its operations to handle more orders.

Examples in Different Contexts

In art and design, 'scale' refers to the size and proportion of objects in relation to each other. A designer might explain, 'Playing with scale in this piece creates a dramatic and engaging visual effect.'

Practice Scenarios

Business

Scenario:

With our growing market share, now may be the right time to consider expansion.

Response:

Yes, I agree. To capture the larger market, we need to scale our operations and capacity.

Product

Scenario:

Feedback from our focus group suggests that our product might be too big to comfortably use for some customers.

Response:

Yes, it seems like we might need to scale its dimensions to meet the customers' needs.