sales-events

Vocabulary Word

Definition

'Sales-events' are specific times, usually announced, when a retailer offers goods or services at marked-down prices for a certain period. It's not just a sale, it's an event, kind of like a festival of bargains.

Examples in Different Contexts

In online e-commerce, 'sales events' are often timed promotions that encourage consumers to make purchases within a specific period. An e-commerce director might say, 'We're launching a flash sale event next week to clear out end-of-season stock and boost our quarterly sales figures.'

Practice Scenarios

Business

Scenario:

This month's revenue figures are not growing as expected. What can we do to stimulate customer spending?

Response:

What if we introduce a sales event showcasing our newest collections? This will attract more customers and boost our revenue.

E-commerce

Scenario:

Our sales were quite stagnant last quarter. We need a strong strategy to ramp up our online sales.

Response:

I propose we start a seasonal sales event on our platform. It's a proven way to perk up online sales.